The following opinion piece is not a chance for us to take the moral high ground, or to take some cheap shots at our competitors, but is more a challenge to other independent online wine retailers in Australia to think seriously about how they communicate with their customers over their pricing. I have not researched the pricing practices of the Woolies (Dan Murphy’s, BWS, etc) & Coles (Vintage Cellars, Liquorland, etc) brands for this article – Not because I think they always operate in a fair way when it comes to competition, but because there are already 100’s of articles/blogs/discussions that are happening around big business swallowing up independents to push prices up long term..This is an ongoing debate but one that is already well-covered by others. Read the Full Article Here: